iWunder | Wunderman New York Blog

The First “Don’t Fence Me In” Remix by Kutiman Is Live! Watch it. Share it. And join the Remix.

Nokia has just launched an amazing new Smartphone – the Nokia Astound. It’s made to perform. And to celebrate this launch YouTube mashup master Kutiman is doing his magic on two crowd-sourced video remixes of the American classic “Don’t Fence Me In.”  Remix #1 is now live on YouTube/nokiaus and NokiaUsa.com/Astound –  it's already being shared by thousands of viewers.

Now it's your turn to join in. Kutiman will be choosing his favorite performance to be in the next remix. But the deadline is May 9. So grab your instruments or warm up your voice and star in your own “Don’t Fence Me In” video on YouTube/nokiaus or on NokiaUsa.com/Astound 

(If you don't know the words, no worries, you can download them by clicking the Join the Remix button on either site.)

Fun, "Fame" & Prizes, Too
If you enter the remix with the Nokia Astound Karaoke app, you could also win a chance to record your own 8-track album in a top studio. Plus, every entry will be entered to win a weekly prize drawing for a free Nokia Astound.

You don’t have to be an amazing singer to be part of this sensational event.
You just have to love to perform, have access to a video camera (or a Nokia Astound) and have fun. Kutiman will pick his favorite performances to be part of the new “Don’t Fence Me In” Remix.

 

 

Screw Cupid. Call out your V-Day D-Day Crew!

You’ve got friends and then you’ve got the friends who’ve lived through the dirty details of your love life. Show them you really care this Valentine’s Day with this quick V-Day D-Day Crew  app on Facebook. Answer six revealing questions and you can send a special shout out to your love-life lifesavers.

The V-Day D-Day Crew will only be up and runnin g for 24-hours! So do it now, before your chocolate coma gets the best of you.  And spread the word --  the V-DayD-Day Crew was made to be shared.

Which mode are you?

 
Most of us who work on Mad Ave have a pretty frenetic pace of living. Sometimes it’s a late night that runs into early. Other days are fluid and flexible with a moment to ruminate on a concept in the park. We are perpetually moving through many different modes, pitch mode, work mode, gym mode and the oft-elusive weekend mode.

How many phones and computers to you carry around to do all these things? Wouldn’t it be nice if there were one device that separated work life from personal life? So you could do one thing at a time – focus and do it well.

Actually there is – the Nokia E73 Mode. We’ve just finished up the digital launch campaign for North America with a fully-loaded series of interactive banners (standard, rich and synchronized), product page and Facebook page.

So the campaign goes…

With the touch of a button the new Nokia E73 Mode lets you easily switch from work mode to personal mode.

When you think about it, just about everything falls into one category or the other. Though do let me know if you happen upon a third mode.

We’re in the process of building a URL to house all the campaign elements. In the meantime you can see some of it here:

Nokia E73 Mode Product Page on Nokia US

Nokia E73 Mode on Facebook

Wunderman and New Yorkers Volunteer Ask: What Are You Waiting For?

That’s the question for thousands of people passing through New York’s Times Square.  It will be asked 18 times a day. We created a 15-second New Yorkers Volunteer digital spot for the CBS Neutron display on 42^nd Street, which asks people to make “a real difference” by volunteering to support their community.  

The pro bono spot will run on the CBS screen until October 2010.  Read More about the project >>

 

w.url - a Wunderman branded URL shortner

Have you tried sharing a link recently that was simply to long for your tweet, yammer or email? When every character counts, URL shortening services reduce long URLs to tiny forms. But which is the best to use, when so many are offered and new ones seem to appear each day? 

Look no further! Our friends in the Wunderman Melbourne office have just launched the w.url.  This is a fantastic new URL shortening tool that can shorten and customize a URL. This new app is great for social media, link sharing, presentations and super-quick customizable Wunderman URL generation.

Visit, bookmark and share http://www.wndr.mn/  today!

Where are you right now?

If you have been watching my updates lately you have seen me reporting new finds in NYC.  I have been doing this with the new Nokia Nuron and Ovi Maps. Last month this mobile device was launched and we created the social platform and campaign that allows you to update your status through our banner ads, widgets and a FB app.  

Instead of limiting our audience to just facebook, we used a new social authentication API called Socialize from Gigya. This new service opened up the entire social web to our audience. From any one of our banners, apps, widgets or sites you can update your status and share your location.

 

The Gigya Socialize service aggregates authentication and social APIs from Facebook Connect, MySpace ID, Twitter, Google, Yahoo, and AOL to allow for easy sharing.  You can see it in action in the widget above. 

What I love most about this feature is that it's a full on demonstration of how easy it is to share your location, tag a picture or place with the Nokia Nuron.  Another cool feature is that the API allows you to customize just about everything in the status update. We were able to create branded status updates that link you to purchase the phone. [see below]

Check out some of the other campaign links:

• T-Mobile co-branded page
• Facebook application
• NokiaUSA.com product page

 So...Where are you right now?  Click the "share" button on the widget and let us know.

Sharing The ♥ (Love) on Facebook - #♥Ovi

The burgeoning popularity of mobile apps has provided a fertile play ground for digital content developers and consumer creators.  The groundswell of activity has created a new economy for all types of entertaining content.  Apple is not the only phone with apps. 2009 had a number of notable app store launches.  One of those launches was Nokia’s App store called the Ovi Store.

 When I sat down with the Ovi client brief I was inspired by the challenge.

“Create a campaign and social media platform that introduced and inspired 1 billion Nokia Phone Owners to download the Ovi Store to their phones.”

With a solid competitive landscape we had to challenge the status quo with something more than an Ad campaign. With 1 billion devices on earth, we needed to stand for something bigger and bolder.  We needed a movement that married the medium and message.

Using a universal consumer insight, we built a social platform for our movement.

Nokia and Ovi have apps that facilitate our connections.
“In a connected world we share what we love with our phones”

If you “Show Your Nokia Some ♥ (Love)” by downloading the free Ovi Store app to your phone, it will love you back by allowing you to share what you ♥.

It became imperative for us to innovate around the delivery of apps though branded utilities for competitive differentiation. A Branded utility is not just a cool tool or a tactic - it's an approach that reflects a new and digital state of mind in marketing.  Each utility would need to demonstrate the different applications while giving a highly personalized experience.

 Last week Chris Loccisano shared how he used Twitter’s open api to innovate how we brought apps to you through twitter.

Today I will concentrate on how we married the Ovi Store + Facebook.

Plenty of brands are trying to build “communities” in Facebook. Facebook is a fantastic place where people have already built communities around shared passions.  Our goal was to tap into existing communities of Nokia influencers with a branded utility that could connect people with entertaining apps.

 
The Ovi Store Facebook Application brings the the power of ♥ (the Ovi Store) straight into it's interface. When you click on the “Ovi Store ♥ apps” tab you are able to register for an Ovi account if you don’t already have one.  If you are an existing Ovi Store account holder you can log in and browse the top mobile apps within Facebook.

The most important part of this branded utility is that it lets you share the apps you ♥ with your community of friends.

Don't take my word for it - Go to Facebook and Show Your Nokia Phone Some ♥

Show Your Nokia Phone Some ♥

Related Posts:

• We ♥ Ovi
• Tweet-o-matic

 

Tweet-o-matic

I worked on the worldwide launch of Ovi, Nokia’s app store. Unless you’ve been under a shell for the past year, you know that apps are programs, like games and tools, that run on smartphones. When we started thinking up widgets, my first thought was, "oh man not another useless thingamajig." The idea to use Twitter to promote Ovi, had the potential to create buzz again and again, not only from people sharing the widget, but also from auto tweets. The idea of sharing what people love was a perfect fit for Twitter. And when we built the Ovi store right into the widget, it took everything to a whole new level.

At first, mashing together the Twitter and Ovi brands seemed like a design nightmare. Moving the Twitter functionality to the top pulled the whole thing together. The end design combines the playfulness of the Twitter bird with Ovi's typeface, "apps waterfall" and colors.

I still find it amazing how many posts you can send out with one click. For example, someone who has their Twitter feeds auto post to Facebook gets two posts for the price of none!

Try out the Ovi Twitter widget yourself, and all the campaign elements.

Show Your Nokia Phone Some ♥

Related: We ♥ Ovi

I ♥ Ovi

Hello! You may – or may not be aware, we’ve been working long and hard on the worldwide launch of Ovi, Nokia’s app store. (Ovi means “door” in Finnish which makes perfect sense as Nokia’s HQ is Helsinki.) Ovi allows Nokia customers to instantly upgrade their phone IQ to Mensa status. Ovi + Nokia = Smart phone.

Creating a story for your hometown is one challenge, it is an entirely different proposition when it comes to creating something global, for different countries with different languages. The goal of marketing the store on a translatable platform was quite interesting. One has to resist cultural references and linguistic style, the double entendre and witty turn of phrase, all the while making sure that someone in Chicago will understand it as clearly as someone in Bangkok. Love is universal.

While the road was long and passport required, we’re really quite excited to have it out in the world. J’adore Ovi! 

Show Your Nokia Phone Some ♥

Vote For A Spooky NYC Pumpkin

The final hours of the first annual Wunderman Extreme Pumpkin Makeover Challenge are ticking away. Now is the time to submit your pumpkin or vote for the people in your office who submitted their creations.   Here is a taste!

Cast your vote for some of the NYC Pumpkins!

• Jason Cohen: Hear, Speak, See No Pumpkin
• Jason Cohen: Dusk: Hear, Speak, See No Pumpkin.
• Joanna Peña-Bickley: 8Bit Pumpkin
• Dave Cole: Pumpkin overlooking the east side of NYC
• Joanna Peña-Bickley: One to many late nights
• Chris Lee - Go Yankees Pumpkin

Remember this is a straight up popularity contest. The entry with the most HUMAN votes wins!

Winners will be announced Monday Nov. 2, 2009