iWunder | Wunderman New York Blog

Mobile Geek Chic

It may be a bit longer before compelling, popular and user-desired AR stuff starts showing up everywhere, but our global partner Microsoft just moved the yardsticks at least 10 yards with the release of a toolkit supporting Silverlight AR apps on mobile devices ---

 

http://www.readwriteweb.com/archives/now_silverlight_does_augmented_reality_too.php#more

 

One of the reasons this is interesting is that, as you fanboys of the iPhone are wont to whine about, Flash doesn’t  yet run on the Apple mobile OS (yes on Android and yes on Symbian).    

 

Does this give Silverlight a competitive opening into mobile via potentially usable AR  applications?

 

Does Microsoft have a rejuvenated sense of its place and potential in this final *  ; > *  frontier of consumer experience (see the new awesome mobile OS release @ MWC last week)?

 

Where does the future of Nokia’s OS lie  - Symbian3 , Maemo, Meego *?

 

Why is Apple running big-buy TVC in the US sans a new product release?

 

When was the last time you developed a mobile app ---- with an AR extension?  (‘Soon’, is an acceptable answer)

 

If an AR application falls in Midtown and everyone is in the East Village does it still make any noise?

And – whilst we’re getting jiggy geek:  rumours abound re: upcoming Intel announcement in early March.  “Gamechanger” yah-di-yah-di-yah-duh…  could it have something to do with Meego the possible tablet and large format mobile OS of all our shared futures?  Maybe time to buy some Nokia stock…

Business Inspiration from the Grateful Dead and Van Halen

If you're like me, you probably have a steady stable of "best in class" case studies that you trot out a few times a year for inspiring brainstorms or the latest deck about transforming your business. This is the month to freshen up those JetBlue-GE-Amazon-Ikea-Wal-Mart-[insert your favorites here] war horses. There's a bumper crop of unexpected inspiration on this month's newsstand.

In the Atlantic Magazine article "Management Secrets of the Grateful Dead" the band's forward thinking business practices are featured including customer loyalty cultivation, merchandising and profiting from "giving it away." On this last point, the Dead's lyricist John Perry Barlow worte in 1994, "the best way to raise demand for your product is to give it away."

John Perry Barlow goes on to explain that in the digital world, Adam's Smith's "scarcity = value" equation doesn't neatly apply. With the Internet "if I give my song away to 20 people, and they give it to 20 people, pretty soon everybody knows me, and my value as a creator is dramatically enhanced."

In Fast Company, Dan and Chip Heath treats us to "Business Advice from Van Halen" and paint the picture of David Lee Roth as an operational expert (who knew?) They shed light on the now legendary Van Halen clause about "no brown M&Ms." The clause reads "There will be no brown M&Ms in the backstage area, upon pain of forfeiture of the show, with full compensation." Turns out this was a way for the band to ensure that the venue was thoroughly reading the contract. A successful concert is built on the details and if they saw brown M&Ms, that was the band's tip off that other details have probably been missed.

So what are you going to talk about in your next presentation -- Sam Walton and Jack Welch or David Lee Roth? (as if I had to ask)

Google Buzz Vs. Facebook

On Feb 9th Google launched Buzz. After playing with it over the last 2 weeks it seems to begin to get closer to the Facebook message functionality. It also uses @ like twitter to make connecting easier.

Word on the street is that Facebook is architecting it's messaging section of their site from the ground up and turning it into a Web-mail app. This news puts Facebook into direct competition with the likes of Gmail and MSN.

Who will be more powerful?
Google who is extending into the social platform / software space. Facebook the social platform / software of choice for millions globally. Or can MSN extend their functional prowess to more of a social platform?

I ♥ Apps

When we started thinking up ideas for the Ovi “Share the Love” campaign, we didn’t just want to show off one or two popular apps and leave it at that. We wanted to give users a way to find stuff they love. More than that, we wanted to build something that every user could make their own.



The Ovi Video Widget streams content from any photobucket account, so you can load the video with your own photos (or even someone else’s), and choose three kinds of music to play. (My favorite is “Nokia Funk.”) Of course, once you’re done making your video you can post it almost anywhere, from your blog to your Facebook wall. I think it gets to the heart (ugh, no pun intended) of the campaign idea: Ovi helps you do more of the stuff you love with your phone.
 
Try it for yourself, or see the other campaign elements.

Related links:
We ♥ Ovi
Tweet-O-Matic
Sharing The ♥ (Love) on Facebook - #♥Ovi

Sharing The ♥ (Love) on Facebook - #♥Ovi

The burgeoning popularity of mobile apps has provided a fertile play ground for digital content developers and consumer creators.  The groundswell of activity has created a new economy for all types of entertaining content.  Apple is not the only phone with apps. 2009 had a number of notable app store launches.  One of those launches was Nokia’s App store called the Ovi Store.

 When I sat down with the Ovi client brief I was inspired by the challenge.

“Create a campaign and social media platform that introduced and inspired 1 billion Nokia Phone Owners to download the Ovi Store to their phones.”

With a solid competitive landscape we had to challenge the status quo with something more than an Ad campaign. With 1 billion devices on earth, we needed to stand for something bigger and bolder.  We needed a movement that married the medium and message.

Using a universal consumer insight, we built a social platform for our movement.

Nokia and Ovi have apps that facilitate our connections.
“In a connected world we share what we love with our phones”

If you “Show Your Nokia Some ♥ (Love)” by downloading the free Ovi Store app to your phone, it will love you back by allowing you to share what you ♥.

It became imperative for us to innovate around the delivery of apps though branded utilities for competitive differentiation. A Branded utility is not just a cool tool or a tactic - it's an approach that reflects a new and digital state of mind in marketing.  Each utility would need to demonstrate the different applications while giving a highly personalized experience.

 Last week Chris Loccisano shared how he used Twitter’s open api to innovate how we brought apps to you through twitter.

Today I will concentrate on how we married the Ovi Store + Facebook.

Plenty of brands are trying to build “communities” in Facebook. Facebook is a fantastic place where people have already built communities around shared passions.  Our goal was to tap into existing communities of Nokia influencers with a branded utility that could connect people with entertaining apps.

 
The Ovi Store Facebook Application brings the the power of ♥ (the Ovi Store) straight into it's interface. When you click on the “Ovi Store ♥ apps” tab you are able to register for an Ovi account if you don’t already have one.  If you are an existing Ovi Store account holder you can log in and browse the top mobile apps within Facebook.

The most important part of this branded utility is that it lets you share the apps you ♥ with your community of friends.

Don't take my word for it - Go to Facebook and Show Your Nokia Phone Some ♥

Show Your Nokia Phone Some ♥

Related Posts:

• We ♥ Ovi
• Tweet-o-matic