Sharing The ♥ (Love) on Facebook - #♥Ovi - iWunder

The burgeoning popularity of mobile apps has provided a fertile play ground for digital content developers and consumer creators. The groundswell of activity has created a new economy for all types of entertaining content. Apple is not the only phone with apps. 2009 had a number of notable app store launches. One of those launches was Nokia’s App store called the Ovi Store.

When I sat down with the Ovi client brief I was inspired by the challenge.

“Create a campaign and social media platform that introduced and inspired 1 billion Nokia Phone Owners to download the Ovi Store to their phones.”

With a solid competitive landscape we had to challenge the status quo with something more than an Ad campaign. With 1 billion devices on earth, we needed to stand for something bigger and bolder. We needed a movement that married the medium and message.

Using a universal consumer insight, we built a social platform for our movement.

Nokia and Ovi have apps that facilitate our connections.
“In a connected world we share what we love with our phones”

If you “Show Your Nokia Some ♥ (Love)” by downloading the free Ovi Store app to your phone, it will love you back by allowing you to share what you ♥.

It became imperative for us to innovate around the delivery of apps though branded utilities for competitive differentiation. A Branded utility is not just a cool tool or a tactic - it's an approach that reflects a new and digital state of mind in marketing. Each utility would need to demonstrate the different applications while giving a highly personalized experience.

Last week Chris Loccisano shared how he used Twitter’s open api to innovate how we brought apps to you through twitter.

Today I will concentrate on how we married the Ovi Store + Facebook.

Plenty of brands are trying to build “communities” in Facebook. Facebook is a fantastic place where people have already built communities around shared passions. Our goal was to tap into existing communities of Nokia influencers with a branded utility that could connect people with entertaining apps.

The Ovi Store Facebook Application brings the the power of ♥ (the Ovi Store) straight into it's interface. When you click on the “Ovi Store ♥ apps” tab you are able to register for an Ovi account if you don’t already have one. If you are an existing Ovi Store account holder you can log in and browse the top mobile apps within Facebook.