I ♥ Ovi

Hello! You may – or may not be aware, we’ve been working long and hard on the worldwide launch of Ovi, Nokia’s app store. (Ovi means “door” in Finnish which makes perfect sense as Nokia’s HQ is Helsinki.) Ovi allows Nokia customers to instantly upgrade their phone IQ to Mensa status. Ovi + Nokia = Smart phone.

Creating a story for your hometown is one challenge, it is an entirely different proposition when it comes to creating something global, for different countries with different languages. The goal of marketing the store on a translatable platform was quite interesting. One has to resist cultural references and linguistic style, the double entendre and witty turn of phrase, all the while making sure that someone in Chicago will understand it as clearly as someone in Bangkok. Love is universal.

While the road was long and passport required, we’re really quite excited to have it out in the world. J’adore Ovi! 

Show Your Nokia Phone Some ♥