Last week, I sat on a panel at a digi-day conference on video. Our topic was DRTV in the digital space. While I am a big believer in the power of the DRTV spot via TV, the thought of a DRTV spot online seems like an epic waste of media space. As a matter of fact, it is an improper use of the digital medium.
This line of thought lead me to sit and draw up how we could take the power of video and combine digital direct response and social media. Here is a sketched prototype of a portable direct response video player.
How it could work:
- A "how-to" or demonstration video may be a great way to show HOW your product or service can benefit the consumer. This would work much better than the 15 & 30 second awareness pre-roll. You could also tie consumer comments and or ratings to the video. The entire ad module could be shared in social networks.
- Within the video player you could put in 3D imagery with a written description along with a shopping cart.
- The consumer could complete the entire purchase process in the video unit by using overlapping modal windows.
- A click to chat feature would let a customer service rep help you or even connect you to others who are using the product now.
The Big Idea Still Counts
If your video does not have a big insightful idea behind it, all the functions in the world cannot help it. Nor will it sell products for your clients. As a true believer in
the big insightful idea - I am especially keen on tailoring the message
to the medium. You would not dare put a banner ad on TV. Why would you
throw your 30 second ad on the web and then never ask for the click or the
sale?
No matter what your big advertising idea is, you must customize it to the medium for the best results.
*People are always telling you what to do, but what's right for them may not be right for you.
Posted by: Cheap Christian Louboutin | Wednesday, December 29, 2010 at 10:25 PM