iWunder | Wunderman New York Blog

Social Media 101

Social Media 101: Discover the power of your voice is be an introductory course and forum where we will cover behavioral trends to the technology tools and the brands and people who are using social media.

Use the player below to play it live.we may

Video streaming by Ustream
During the session you can use @jojobickley on Twitter to join the conversation, give us your perspective or ask a few questions.

***If you are having problems with this page, please click here or use this URL to view live stream: http://www.ustream.tv/channel/101-social-media-serise

Update: Photos of people who joined the conversation!

Augmented Reality Beyond the Dancing Doritos Bag

There's an excellent article in today's NYT about augmented reality with a run-through of various current and future applications for the technology. I've been hearing a lot about Wikitude.me for Android phones which overlays a real world point of interest location with Wikipedia data.

 

 

What I found really exciting were some of the apps currently in development. For example, BMW is creating a way of using AR under the hood of a car to help mechanics diagnose problems. By combining GPS and image-recognition, this puts another dimension to the application of digitized information.

 

Think of how self-sufficient we could become with AR. It could truly revolutionize DIY. At-home root canals anyone?

Wunderman New York Captures A Telly

It's nice to be loved.  This week our Wunderman NYC Creative team won a Telly for it's work with Nationwide Insurance.

The Telly Awards was founded in 1978 to honor excellence in local, regional and cable TV commercials. Silver is the highest honor and we won it! 

Congrats to my team mates!

Nationwide Insurance Game Show Team
Nick Moore, EVP, Cheif Creative Officer
Joanna Peña-Bickley, SVP, Exec. Creative Director
Kris Slocum, Planner
Jennifer Leuzzi, Sr. Writer
David Cole, Sr. Art Director
Chris Loccisano, Sr. Art Director - Digital Experience
Susan Leki Lekanides, Producer
Rebecca Donohue, VP, Account Director
Marc Rappin, SVP, Client Service Director

Director: Lil X
Editor: John Maloney, Red Car NYC
Music: Michael Maxwell, Pink Noise

Click here to view a full case study for Game Show campaign.

Happy 89th Birthday Lester Wunderman!

One of my favorite parts of working at Wunderman in NY is running into Lester Wunderman in the elevator.  His humble demeanor and ability to strike up a conversation with anyone who asks him a question has kept the last year incredibly exciting. 

Today is Lester's 89th B-Day. Happy Birthday Lester!  89 years ago, Woodrow Wilson was president of the United States. You could buy a Ford for $290! Switzerland had joined the League Of Nations. Pancho Villa surrendered to the Mexican government. The Summer Olympics are held in Antwerp, Belgium.  Agatha Christie published The Mysterious Affair at Styles, introducing Hercule Poirot.  And… Lester Wunderman, the father of our industry, and the beloved founder of our agency was born!

In observance of Lester's B-day you can follow some of his best gems on twitter at twitter.com/wunderman or by searching the #WMAN hashtag.  Here are a few of my favorites!

• Consumer's Communication Bill of Rights, excerpt from Lester's book Being Direct http://bit.ly/9V9Zw
• The consumer is offered more and more self-service -- a euphemism for no service at all.
• Nov. 29, 1967, Lester spoke at MIT. His topic was "Direct Marketing: The New Revolution in Selling" http://bit.ly/4oapWS
• Accountable Creativity - http://www.youtube.com/watch?v=WRG0Wmhrfsk

I recently had the chance to ask a few questions in a NY creative forum.  Here is Lester unplugged.

Feel free to wish Lester Wunderman a Happy Birthday on twitter today by using the #WMAN hashtag!

Nationwide Insurance - I am On Your Side DRTV

Nationwide Insurance - I AM On Your Side - DRTV 2 from Joanna Pena-Bickley on Vimeo.

Nationwide Insurance - I am On Your Side - Save 500 DRTV

Nationwide Insurance - I AM On Your Side DRTV from Joanna Pena-Bickley on Vimeo.

Lester Wunderman - Accountable Creativity

Lester Wunderman - Innovation & Advertising