Most of us who work on Mad Ave have a pretty frenetic pace of living. Sometimes it’s a late night that runs into early. Other days are fluid and flexible with a moment to ruminate on a concept in the park. We are perpetually moving through many different modes, pitch mode, work mode, gym mode and the oft-elusive weekend mode.
How many phones and computers to you carry around to do all these things? Wouldn’t it be nice if there were one device that separated work life from personal life? So you could do one thing at a time – focus and do it well.
Actually there is – the Nokia E73 Mode. We’ve just finished up the digital launch campaign for North America with a fully-loaded series of interactive banners (standard, rich and synchronized), product page and Facebook page.
So the campaign goes…
With the touch of a button the new Nokia E73 Mode lets you easily switch from work mode to personal mode.
When you think about it, just about everything falls into one category or the other. Though do let me know if you happen upon a third mode.
We’re in the process of building a URL to house all the campaign elements. In the meantime you can see some of it here:
That was very clever to grab the opportunity. It is about right message at the right time. Also to be consider when doing these kind of campaign is to make sure it is relevant to your corporate or product and is sending the right positive message. In case of waynn it clearly sent the message they don't support drug. And what can be better pr than Paris Hilton. Like David mentioned 2.6 million visitors
Posted by: Cheap True Religion Jeans | Thursday, October 13, 2011 at 05:40 AM
I like these quizes that mobile company makers offer. It allows you to find out which phone is best suited to you after a series of questions.
Posted by: call recording | Wednesday, November 02, 2011 at 09:03 PM