iWunder | Wunderman New York Blog

Moms and Social: Glass Half Empty?

Headline from this Ad Age article "For Moms, Offline Friends Still Wield Heavy Brand Influence" implies that moms aren’t really using social to interact with brands. However, if you look at the numbers 24% moms are using Facebook for product information – while that’s still lower than the 80% of moms who have visited product sites for info, that’s not exactly shabby either.

 

 

The real question is are brands giving moms a reason to engage with them via these channels -- Education? Entertainment? Discounts? What’s the value prop?

New York Wins! NYC Wins!

No - I don't mean the Yankees. (but keeping my fingers crossed!) I mean this years Wunderman Extreme Pumpkin Makeover.

The entry Dusk: Hear, Speak, See No Pumpkin created by Jason Cohen, an Art Director @ Wunderman New York office has taken the top prize with 5047 votes. 

Jason’s entry has secured the global bragging rights of world champion for the NYC Office.

It was a fierce competition this year! The runners up in this years challenge were:

• Wunderman Melbourne - Halloween Down Under! – 2098 Votes
• Wunderman Finland / Jaakko Soudunsaari's – Tweet, Tweet! – 1731Votes
• Wunderman Seattle - Team Donaldson – 937 Votes

Enjoy this slide show which features all of this years entries.

Participants from across the world used Social Media (Flickr, Facebook, Twitter and MySpace) to promote their entries and connect our network of mad carving experts in this global competition.

Special thanks to all who participated, helped to organize and promoted the Extreme Pumpkin Makeover Challenge.  Looking forward to next years entries!