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Posted by Wunderman - New York on Wednesday, August 26, 2009 at 07:13 PM | Permalink
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Social design ain't your daddy's web design. It differs in many ways from the old school study of pure omnibus interactions. Social Design begins with sociological trends of tribes (your audience), then takes into account their behavior and more importantly their passions. Most successful social brands are finding direct responses when they facilitate a tribal passion through pretty basic functionality.
Think you can do it without a tribes passion? Think again.
If you are not ready to be passionate about what a tribe is passionate about, this is a waste of time and money for your brand. How do you expect to have a meaningful conversation within a tribe if you have nothing in common with them? When you listen to your audience and unlock their passions then and only then can you have a place in their conversations. (This is where I typically do the message is the medium dance. I promise you it's a whole dance.)
As I was working on a conversation starter for one of our clients, I stumbled upon this fantastic presentation. This is one of the most behavioral based, tribal-centric presentations I have seen on developing social software. Each part focuses on a specific problem in developing social media platforms. This sociological and behavioral approach takes on the major hurdles in a usage life cycle, which are the stages people go through as they use and adopt software over time.
This methodology can be used in many aspects of the things we create for our clients. The tribal insights dispel many digital design and marketing myths.
Posted by Joanna Peña-Bickley on Friday, August 21, 2009 at 02:48 PM in INNOVATION | Permalink
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Posted by Wunderman - New York on Wednesday, August 19, 2009 at 02:04 PM in SCRIBBLES | Permalink
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The Ripple Effect connects the dots from idea to service to product to creative, illustrating the collective nature of our work and the impact of the world around us.
Posted by Wunderman - New York on Wednesday, August 12, 2009 at 01:08 PM in THE RIPPLE EFFECT | Permalink
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Flashback features the best of the Wunderman archives.
Posted by Wunderman - New York on Tuesday, August 11, 2009 at 05:32 PM in FLASHBACK | Permalink
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Innovation features new and groundbreaking ideas and services. This is very closely tied to We Made That but is much more single minded in focus, offering a behind-the-scenes look into how things actually work. It starts with the idea, be it gauntlet from the client or inspiration from the industry. Includes collaboration between departments, agencies and hired guns.
Posted by Wunderman - New York on Tuesday, August 11, 2009 at 05:31 PM in INNOVATION | Permalink
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Outtakes are the best of the agency’s cutting room floor, the digital resting place for the great ideas that were conceived but never executed.
Posted by Wunderman - New York on Tuesday, August 11, 2009 at 05:29 PM in OUTTAKES | Permalink
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Posted by Wunderman - New York on Tuesday, August 11, 2009 at 05:19 PM in NEWS FLASH | Permalink
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Scribbles is the gallery of notes and ideas in pictures.
Posted by Wunderman - New York on Tuesday, August 11, 2009 at 05:18 PM in SCRIBBLES | Permalink
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Wunundrums are compelling musings that may not have an answer, but reveals interesting thinking and solicits participation into further investigation. Any topic and all subjects from social media interactions to art exhibits to clever widgets.
Posted by Wunderman - New York on Tuesday, August 11, 2009 at 04:43 PM in WUNUNDRUMS | Permalink
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