iWunder | Wunderman New York Blog

Sharing The ♥ (Love) on Facebook - #♥Ovi

The burgeoning popularity of mobile apps has provided a fertile play ground for digital content developers and consumer creators.  The groundswell of activity has created a new economy for all types of entertaining content.  Apple is not the only phone with apps. 2009 had a number of notable app store launches.  One of those launches was Nokia’s App store called the Ovi Store.

 When I sat down with the Ovi client brief I was inspired by the challenge.

“Create a campaign and social media platform that introduced and inspired 1 billion Nokia Phone Owners to download the Ovi Store to their phones.”

With a solid competitive landscape we had to challenge the status quo with something more than an Ad campaign. With 1 billion devices on earth, we needed to stand for something bigger and bolder.  We needed a movement that married the medium and message.

Using a universal consumer insight, we built a social platform for our movement.

Nokia and Ovi have apps that facilitate our connections.
“In a connected world we share what we love with our phones”

If you “Show Your Nokia Some ♥ (Love)” by downloading the free Ovi Store app to your phone, it will love you back by allowing you to share what you ♥.

It became imperative for us to innovate around the delivery of apps though branded utilities for competitive differentiation. A Branded utility is not just a cool tool or a tactic - it's an approach that reflects a new and digital state of mind in marketing.  Each utility would need to demonstrate the different applications while giving a highly personalized experience.

 Last week Chris Loccisano shared how he used Twitter’s open api to innovate how we brought apps to you through twitter.

Today I will concentrate on how we married the Ovi Store + Facebook.

Plenty of brands are trying to build “communities” in Facebook. Facebook is a fantastic place where people have already built communities around shared passions.  Our goal was to tap into existing communities of Nokia influencers with a branded utility that could connect people with entertaining apps.

 
The Ovi Store Facebook Application brings the the power of ♥ (the Ovi Store) straight into it's interface. When you click on the “Ovi Store ♥ apps” tab you are able to register for an Ovi account if you don’t already have one.  If you are an existing Ovi Store account holder you can log in and browse the top mobile apps within Facebook.

The most important part of this branded utility is that it lets you share the apps you ♥ with your community of friends.

Don't take my word for it - Go to Facebook and Show Your Nokia Phone Some ♥

Show Your Nokia Phone Some ♥

Related Posts:

• We ♥ Ovi
• Tweet-o-matic

 

Tweet-o-matic

I worked on the worldwide launch of Ovi, Nokia’s app store. Unless you’ve been under a shell for the past year, you know that apps are programs, like games and tools, that run on smartphones. When we started thinking up widgets, my first thought was, "oh man not another useless thingamajig." The idea to use Twitter to promote Ovi, had the potential to create buzz again and again, not only from people sharing the widget, but also from auto tweets. The idea of sharing what people love was a perfect fit for Twitter. And when we built the Ovi store right into the widget, it took everything to a whole new level.

At first, mashing together the Twitter and Ovi brands seemed like a design nightmare. Moving the Twitter functionality to the top pulled the whole thing together. The end design combines the playfulness of the Twitter bird with Ovi's typeface, "apps waterfall" and colors.

I still find it amazing how many posts you can send out with one click. For example, someone who has their Twitter feeds auto post to Facebook gets two posts for the price of none!

Try out the Ovi Twitter widget yourself, and all the campaign elements.

Show Your Nokia Phone Some ♥

Related: We ♥ Ovi

I ♥ Ovi

Hello! You may – or may not be aware, we’ve been working long and hard on the worldwide launch of Ovi, Nokia’s app store. (Ovi means “door” in Finnish which makes perfect sense as Nokia’s HQ is Helsinki.) Ovi allows Nokia customers to instantly upgrade their phone IQ to Mensa status. Ovi + Nokia = Smart phone.

Creating a story for your hometown is one challenge, it is an entirely different proposition when it comes to creating something global, for different countries with different languages. The goal of marketing the store on a translatable platform was quite interesting. One has to resist cultural references and linguistic style, the double entendre and witty turn of phrase, all the while making sure that someone in Chicago will understand it as clearly as someone in Bangkok. Love is universal.

While the road was long and passport required, we’re really quite excited to have it out in the world. J’adore Ovi! 

Show Your Nokia Phone Some ♥

Vote For A Spooky NYC Pumpkin

The final hours of the first annual Wunderman Extreme Pumpkin Makeover Challenge are ticking away. Now is the time to submit your pumpkin or vote for the people in your office who submitted their creations.   Here is a taste!

Cast your vote for some of the NYC Pumpkins!

• Jason Cohen: Hear, Speak, See No Pumpkin
• Jason Cohen: Dusk: Hear, Speak, See No Pumpkin.
• Joanna Peña-Bickley: 8Bit Pumpkin
• Dave Cole: Pumpkin overlooking the east side of NYC
• Joanna Peña-Bickley: One to many late nights
• Chris Lee - Go Yankees Pumpkin

Remember this is a straight up popularity contest. The entry with the most HUMAN votes wins!

Winners will be announced Monday Nov. 2, 2009

The Extreme Pumpkin Makeover Challenge

A few weeks ago, I was chatting with Tom Gibby, @gradplanner, in our Wunderman UK office when he double dog dared me to put together a global pumpkin carving challenge.  Those of you that have worked with me know that I don't take a creative challenge lightly.

Enter the worldwide premier of the Wunderman Extreme Pumpkin Makeover Challenge.

Using HTML, PHP and Flickr's Photo Pool API the NYC office has stitched together a wunder-destination that will allow us to run this competition across the globe.  In order to do this across the world we created http://www.extremepumpkinmakeover.com as the place where people could submit and vote on the most creative pumpkins!

GAME ON NYC!!!! I need you to break out your mad carving skills to show the wunder-network who's boss.   When you enter your best jack-o-lantern creation, you could win a new Wunderman purple iPod Nano and the global bragging rights of world champion.

Here is how to get in the game.

1. Upload a photo or video of your creation to your Flickr account. (You need to have a Flickr account to post a photo, but not to worry, it is FREE and easy to set up.)
2. Make sure you tag your photo with your name and office location (i.e. John Doe, New York City, USA).
3. Then join the Wunderman Extreme Pumpkin Makeover Challenge Flickr photo pool group.
4. Then click "Add photos or video" When you do, you can select your pumpkin photo or video from your photo stream to add to the group pool. When you add it to the pool, your photo magically appears at www.extremepumpkinmakeover.com as an entry so that people can vote for you.

Only Wunderman Network Employees can enter a pumpkin. (You can enter as many as you can carve.) Anyone in the world can vote! Since this is a straight up popularity contest, make sure to tweet, text, ping or IM your friends and encourage them to vote for your entry at http://www.extremepumpkinmakeover.com

You can submit photos or videos to the Wunderman Extreme Pumpkin Makeover Challenge Flickr photo pool group from October 1 through October 28 2009.  

The entrant with the most votes on Oct 28th at 11:59 EST will win.

Game On NYC - Lets Win!

Nokia World Video 2009

This video was created for Nokia World 2009 by our NYC creative team. This sizzle reel was made to highlight the past years award winning digital campaigns across the globe.

Nokia World - Always On Marketing from Joanna Pena-Bickley on Vimeo.

New York Creative Team:

• EVP, Chief Creative Officer: Nick Moore
• SVP, Group Creative Director: Joanna Peña-Bickley
• Assoc. Creative Director / Writer: Jennifer Leuzzi
• Art Director: Chris Loccisano
• Producer: Susan Lekanides
• Video Production: Eyeball

We Made That features recently executed work ranging from full-scale campaigns to small clever widgets and DM. Anything and everything that has been released into the media-sphere and people’s mailboxes.

Wunderman New York Captures A Telly

It's nice to be loved.  This week our Wunderman NYC Creative team won a Telly for it's work with Nationwide Insurance.

The Telly Awards was founded in 1978 to honor excellence in local, regional and cable TV commercials. Silver is the highest honor and we won it! 

Congrats to my team mates!

Nationwide Insurance Game Show Team
Nick Moore, EVP, Cheif Creative Officer
Joanna Peña-Bickley, SVP, Exec. Creative Director
Kris Slocum, Planner
Jennifer Leuzzi, Sr. Writer
David Cole, Sr. Art Director
Chris Loccisano, Sr. Art Director - Digital Experience
Susan Leki Lekanides, Producer
Rebecca Donohue, VP, Account Director
Marc Rappin, SVP, Client Service Director

Director: Lil X
Editor: John Maloney, Red Car NYC
Music: Michael Maxwell, Pink Noise

Click here to view a full case study for Game Show campaign.

Nationwide Insurance - I am On Your Side DRTV

Nationwide Insurance - I AM On Your Side - DRTV 2 from Joanna Pena-Bickley on Vimeo.

Nationwide Insurance - I am On Your Side - Save 500 DRTV

Nationwide Insurance - I AM On Your Side DRTV from Joanna Pena-Bickley on Vimeo.