Most of us who work on Mad Ave have a pretty frenetic pace of living. Sometimes it’s a late night that runs into early. Other days are fluid and flexible with a moment to ruminate on a concept in the park. We are perpetually moving through many different modes, pitch mode, work mode, gym mode and the oft-elusive weekend mode.
How many phones and computers to you carry around to do all these things? Wouldn’t it be nice if there were one device that separated work life from personal life? So you could do one thing at a time – focus and do it well.
Actually there is – the Nokia E73 Mode. We’ve just finished up the digital launch campaign for North America with a fully-loaded series of interactive banners (standard, rich and synchronized), product page and Facebook page.
So the campaign goes…
With the touch of a button the new Nokia E73 Mode lets you easily switch from work mode to personal mode.
When you think about it, just about everything falls into one category or the other. Though do let me know if you happen upon a third mode.
We’re in the process of building a URL to house all the campaign elements. In the meantime you can see some of it here:
