Phone Wars: Is 2010 the year of mobile content?

It was not enough to have a smartphone.  Now thanks to Google’s launch of its “superphone” you should be able to leap tall buildings with the help of yet another touch screen phone.

The new paradigm is mobile computing and mobility seems to be shifting once again. Over the last two years we saw the growth of the mobile “apps” (applications) market drive new consumer computing behaviors. If you have a super smart phone the app stores will allow you to choose which super powers you have.

The Mobile Internet and it’s content appears to be one of the bright spots in our economy. Tuesday, Forrester  released a report that showed the US smartphone penetration is at 17%, which is up from 11% just a year ago.

Whether you are an Apple, Nokia, Google, RIM, HTC, SonyEricksson, Samsung or LG fan the content you can get remains king.  The content super store will provide a new way for brands to create content that entertains, engages and offers new utility for our connected society. 

Will this be the year that pushes our focus to mobile branded content in the form of video, apps and music?

Comments

[Caitlin]

Thanks for your job. I love your blog.
http://www.rapidsharemix.com